Customer Experience Management: The Value of Moments of Truth

Customers perceive value based on the experiences they receive—and many big-name companies have tuned into this because they’ve made a connection with customers that transcends the basic functional value they offer. In this first part of a two-part series, learn how traditional customer relationship management (CRM) has often failed in this respect, and how managing customer experiences can drive your revenues.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

The Analytics Experience

The customer is king. Learn how analytics can help with the royal treatment.
  • Written By:
  • Published On: June 3 2013

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision.
  • Written By:
  • Published On:

The New Frontier for Personalized Customer Experience—IBM Predictive Customer Intelligence

This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Are You Ready for Enterprise Feedback Management?

Enterprise feedback management (EFM) is the process of systematically collecting, analyzing, consolidating, and using all sources of feedback to improve your company and your overall profitability. EFM includes not only aggregating feedback from multiple stakeholders, across multiple channels, but also getting real-time, actionable information to where it’s relevant in the company. Learn more about implementing EFM.
  • Written By:
  • Published On:

CRM without Compromise: A Strategy for Profitable Growth

When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.
  • Written By:
  • Published On:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision.
  • Written By:
  • Published On: