Customer Relationship Management: Putting Customers at the Center of the Business

  • Source: Exact
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No longer are customers simply sideline participants. Organizations are empowering them with a wealth of knowledge to engage in more informed decision-making. A customer relationship management (CRM) solution that encompasses all aspects of your business gives customers unprecedented visibility into the actions that impact them. Ultimately, this leads to greater accountability within the organization, and greater satisfaction among customers.

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Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Benchmarking Your Quality Maturity: Turning a Cost Center into a Profit Center

To help organizations understand their current state and plan for managing quality, LNS Research covers a quality management research study of more than 1,000 manufacturing organizations to identify best practices in organizational change, business process redesign, and technology evaluation. Read More

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  • Source: SAP
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Upgrading to CRM solution increases value of relationships for financial services firm. ScotiaMcLeod (www.scotiabank.com) is the investment arm of Scotiabank, one of Canada's largest financial organizations with over $280 billion in assets. ScotiaMcLeod's financial advisors specialize in helping individuals and small business customers plan financial solutions for trusts, estate planning, borrowing and banking services. ScotiaMcLeod has more than 800 financial advisors working in 84 branches across the country. According to Chris Carter, Associate Director and Branch Manager for ScotiaMcLeod's North Vancouver office, the financial services sector is a people-driven business where customer service is critical to success. Read More
 
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