Customer Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins

Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek more creative means to garner long-term customer relationships. But how does one go from lofty goal to measurable results? Customer value enhancement (CVE) is a predictive approach to linking front- and back-office functions through advanced business intelligence (BI) and analytics. Find out more.

Featured Software Research:

Cincinnati Zoo Improves Customer Experience, Operations with IBM Business Analytics

  • Source: IBM
  • Written By:
  • Published: October 31 2014
By using IBM Cognos business intelligence, Cincinnati Zoo and Botanical Garden has completely revolutionized its business operations, increased revenues, and improved customer service and loyalty. With IBM Cognos Mobile, its key decision makers can now receive and interact with insights on the business from anywhere in the zoo. Read More

5 Key Strategies to Survive and Thrive as a Value Added Reseller (VAR)

If you're a value-added reseller (VAR), you face tough competition and high customer expectations. But tight profit margins mean you have to differentiate yourself through a flawless service offering.

This white paper describes some of the pitfalls VARs commonly encounter in trying to balance profits, customer relationships, and efficiency. Here are five tips for VARs, including prioritizing collaboration, to help them thrive by better managing their supply chain lifecycle, through order,... Read More

From VAR to Solution Provider: Five Strategies for Business Transformation

  • Source: Computer Economics, Inc.
  • Written By:
  • Published:
The traditional value-added reseller (VAR) business—comprised of companies that add features or services to an existing product and then resell it as an integrated product or complete solution—has become more challenging, with declining product margins, increasing competition, and lower-cost alternatives to proprietary products. The pressures are causing many VARs to grow their businesses from simply selling products to offering more comprehensive solutions built on a richer set of services and... Read More

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Delivering Efficient After-sales Service in IM&C Companies

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After-sales service represents a significant opportunity for industrial machinery and components (IM&C) manufacturers. Profit margins for service operations can be higher than those for core manufacturing activities. And providing exceptional after-sales service creates substantial opportunities for cross-selling and solidifying customer loyalty. Discover ways to streamline and align your company’s service operations. Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More

6 Steps for Linking Corporate Strategy to the Budget

  • Source: Infor
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Ask any three people in an organization why they budget and you’ll get three different answers. But no one says they budget in order to direct the way in which their organization will achieve its strategic goals—the intended purpose of the budget. For budgeting to become the relevant process it was meant to be, this gap must be fixed. Read More
 
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