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Customer Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins

Source: SAP
Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek more creative means to garner long-term customer relationships. But how does one go from lofty goal to measurable results? Customer value enhancement (CVE) is a predictive approach to linking front- and back-office functions through advanced business intelligence (BI) and analytics. Find out more.


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