Customer Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins

Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek more creative means to garner long-term customer relationships. But how does one go from lofty goal to measurable results? Customer value enhancement (CVE) is a predictive approach to linking front- and back-office functions through advanced business intelligence (BI) and analytics. Find out more.

Featured Software Research:

Best Practices for a BI and Analytics Strategy

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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

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