Customer-centric CRM

Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience. However, many implementations fail to do this. Companies, however, can meet these goals by implementing a customer-centric CRM. In this system, all business processes throughout the extended enterprise are optimized around customer life cycle care, which builds stronger relationships.
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Integrative CRM Enhances Midsize Business Agility and Performance

Customer relationship management (CRM) is more feasible and affordable than ever for midsize businesses. Learn what it takes to build a successful program in this report. Read More

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Introduction to Customer Relationship Management

The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More

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Why a Call-centric CRM?

Traditional CRM systems have evolved to be used by the entire company (sales, marketing, customer service, accounting, and management), but in doing so they have lost their focus on the primary user--sales. As such, salespeople get stuck with a CRM system that does not increase sales activity, but instead, bogs them down and decreases activity, which subsequently decreases sales. Download this report to learn the criteria that should dominate the decision as to which CRM should be used. This report is for sales people, sales managers, VPs, IT, customer service and general management (CEO, CTO, CFO). It should be required reading for anyone that is part of the CRM selection team. Read More

CRM: The Essential Guide

Customer relationship management (CRM) solutions can help you achieve success by managing your company’s customer-facing processes and implementing a customer-centric vision. But to make the most of CRM’s benefits, you should weigh and consider the options by answering key questions about your processes and CRM solutions’ capabilities. Find out key CRM principles, and how to best mitigate the cost of CRM implementation. Read More

Bridging the CRM Analysis Gap

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On any given day, your interactions with a few strategic customers will make a huge long-term difference. But which few customers? A new type of analytic application, customer value management (CVM), answers the need to identify, analyze, and predict customer behavior. Using CVM enables companies to shift from campaign-centric to customer-centric analysis, and develop more individualized and profitable customer relationships. Read More
 
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