Customers Are Ready For Mobile Commerce, But Are Retailers Ready?

Mobile device interfaces can enhance customer engagement by providing services such as pricing information and user review facilities. The upward trend in the sale of smartphones further validates the importance of creating retail mobile solutions. By leveraging the potential of mobile commerce, retailers can unify the customer experience across channels and better understand customer behavior through analytics. In this context, retailers have started to develop sophisticated mobile platforms that capture shopping preferences and customer location, create shopping wish lists, provide rich product information, integrate social media, and so on. Download this white paper to learn more.

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