Customers, Not Cars, Now Drive Auto Importer’s Strategy

This report reviews how one company made the strategic decision to replace the legacy systems built to support the old organizational structure with a new system that revolves around customers, not vehicles. The new system consists of fully integrated components, with a customer relationship management (CRM)-based frontend. The technology infrastructure was crucial to the overall success of the restructuring effort.

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Best Practices for a BI and Analytics Strategy

  • Source: IDC
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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

The Definitive Guide to Engaging Content Marketing

Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential... Read More

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Six Success Factors for Building a Best-run Marketing Organization

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To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes. Read More

How to Protect Your SQL Server Database

SQL Server deployments can be large and complex. However, Auto-Snapshot Manager simplifies data management tasks and offers a comprehensive approach to SQL Server protection by providing both local and remote database protection, allowing for quick data recovery in case of data loss or site failure. Find out more about how Auto-Snapshot Manager can provide you with the safety net you need for effective disaster recovery. Read More

Auto Distributor Improves Bottom Line with ERP

  • Source: VAI
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When Naghi Group’s annual revenue began to soar, it realized that running core business operations on multiple systems was no longer feasible; its current solution lacked the integration capabilities necessary to communicate with its distribution and manufacturing departments. After only a few months since integrating VAI’s enterprise resource planning (ERP) solution, Naghi has already realized its many benefits. Read More
 
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