Data Quality: A Survival Guide for Marketing

Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.
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Accelerate Your Marketing ROI with Analytics

  • Source: IBM
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  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Business Phone Systems Buyer’s Guide

If you need a new phone system, this buyer’s guide will bring you closer to taking the first steps of testing a system and making the move. Go for it. All you have to lose is lousy call quality and expensive maintenance payments for your wheezing old phone system. All you have to gain is higher quality, lower prices, more features, easier growth options, better system management, and improved customer service. Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics

  • Source: IBM
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By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement. Read More

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The Healthcare Reform Survival Guide

  • Source: Sage
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The ramifications of healthcare reform and its impact on employers continue to cause political debate. Employers are confused, and although guidance is forthcoming, it is still inadequate. Requirements of the Affordable Care Act are being phased over eight years, with limited provisions effective in 2010. Read this guide and get checklists and explanations to help you meet changing health benefits compliance mandates. Read More

Six Steps to Manage Data Quality with SQL Server Integration Services

Without data that is reliable, accurate, and updated, organizations can’t confidently distribute that data across the enterprise, leading to bad business decisions. Faulty data also hinders the successful integration of data from a variety of data sources. But with a sound data quality methodology in place, you can integrate data while improving its quality and facilitate a master data management application—at low cost. Read More

The Definitive Guide to Engaging Content Marketing

Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy. Read More
 
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