Data Quality: A Survival Guide for Marketing

  • Source: SAP
  • Written By:
  • Published:
  • (Originally Published On:) )
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

Featured Software Research:

Beginner’s Guide to VoIP

Digital phone systems that convert voice into data for transmission over data networks is the phone of the future. This white paper provides an overview of voice over IP (VoIP) features and benefits. Read More

Business Phone Systems Buyer’s Guide

If you need a new phone system, this buyer’s guide will bring you closer to taking the first steps of testing a system and making the move. Go for it. All you have to lose is lousy call quality and expensive maintenance payments for your wheezing old phone system. All you have to gain is higher quality, lower prices, more features, easier growth options, better system management, and improved customer service. Read More

You may also be interested in these related documents:

The Healthcare Reform Survival Guide

  • Source: Sage
  • Written By:
  • Published:
The ramifications of healthcare reform and its impact on employers continue to cause political debate. Employers are confused, and although guidance is forthcoming, it is still inadequate. Requirements of the Affordable Care Act are being phased over eight years, with limited provisions effective in 2010. Read this guide and get checklists and explanations to help you meet changing health benefits compliance mandates. Read More

Six Steps to Manage Data Quality with SQL Server Integration Services

Without data that is reliable, accurate, and updated, organizations can’t confidently distribute that data across the enterprise, leading to bad business decisions. Faulty data also hinders the successful integration of data from a variety of data sources. But with a sound data quality methodology in place, you can integrate data while improving its quality and facilitate a master data management application—at low cost. Read More

Managing Enterprise Information: Architecting for Survival and Positioning for Success in Tough Times

Today, businesses must work smarter, not just harder—and to do it, they must use information to compete. With growing demands on data resources, companies need to derive greater value from their existing information. But this information is often scattered throughout the organization. To survive in the current tough economic environment means building successful enterprise information management strategies. Find out how. Read More
 
comments powered by Disqus