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Defining Twenty-first Century Merchandising

Source: Retail Systems Research
The retail thought process has irrevocably changed. Science-supported process is now core to the merchandising discipline. However, faith in science is not always grounded in an understanding of what it can do (even for the largest retailers), leaving us with some concerns about unrealistic expectations and a backlash later in the decade. Read about the seven critical tenets for 21st-century merchandising.


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