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Defining the Value of Customer Loyalty

Source: C2 CRM
What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits.


Featured publications:

An Earned Value Management (EVM) Success Story
Source: IFS Earned value management (EVM) is not a new concept, having its origins in United States government agencies during the 1960s as a way to ensure accountability among contractors working on long-term, complex projects. But in this century, EVM has become standard required practice. Learn how to get certified in earned value management (EVM) and compete for government aerospace and defense contracts. Read More...
Automating the Exemption Certificate Lifecycle
Source: Avalara Savvy finance and IT leaders are delivering business value by implementing exemption certificate management (ECM) software to automate the collection and management of certificates and integrating this software with their ERP/billing and tax decision software. The most powerful ECM solutions can handle the collection and management of certificates in direct, retail, e-commerce, POS, and tele-sales channels simultaneously and in real time. By connecting these systems, each is able to share critical data needed to reduce non-taxed transaction audit risk, increase staff productivity, and improve the exempt customer purchase experience. Read More...
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