Defining the Value of Customer Loyalty

  • Source: C2
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What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits.

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An Earned Value Management (EVM) Success Story

  • Source: IFS
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Earned value management (EVM) is not a new concept, having its origins in United States government agencies during the 1960s as a way to ensure accountability among contractors working on long-term, complex projects. But in this century, EVM has become standard required practice. Learn how to get certified in earned value management (EVM) and compete for government aerospace and defense contracts. Read More

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

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Given that the Internet has made basic product information so readily available, the role of the salesperson of the 21st century has to be defined in terms of his or her ability to add value to the customer. When dealing with human beings, there are no such things as absolutes, but there are patterns that can be used to provide a baseline understanding. Read this white paper to learn about the tectonic forces that are driving salesforce transformation. Read More

Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention

  • Source: SAP
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Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More
 
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