Defining the Value of Customer Loyalty

  • Source: C2 CRM
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What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits.

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Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations

  • Source: IBM
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Completing the customer picture today involves collecting and assembling data from multiple sources, including traditional sources such as transactions and surveys, as well as customer sentiments and other information that can be uncovered in comments made on social media channels. An effective customer analytics strategy enables businesses to integrate these insights to increase customer lifetime value, reduce turnover, and conduct more precise targeting and segmentation. Read More

Cincinnati Zoo Improves Customer Experience, Operations with IBM Business Analytics

  • Source: IBM
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  • Published: October 31 2014
By using IBM Cognos business intelligence, Cincinnati Zoo and Botanical Garden has completely revolutionized its business operations, increased revenues, and improved customer service and loyalty. With IBM Cognos Mobile, its key decision makers can now receive and interact with insights on the business from anywhere in the zoo. Read More

5 Key Strategies to Survive and Thrive as a Value Added Reseller (VAR)

If you're a value-added reseller (VAR), you face tough competition and high customer expectations. But tight profit margins mean you have to differentiate yourself through a flawless service offering.

This white paper describes some of the pitfalls VARs commonly encounter in trying to balance profits, customer relationships, and efficiency. Here are five tips for VARs, including prioritizing collaboration, to help them thrive by better managing their supply chain lifecycle, through order, procurement, and inventory. Read More

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