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Delivering on the Promise of Mobile ROI

Source: J. Gold Associates
Most companies have embraced mobility as a core strategic initiative and have deployed a number of solutions to meet their end users' and customers' needs, yet few companies have established any means of concretely measuring the success or failure of their mobility deployments and/or their mission-critical app extensions. And for the enterprises that do measure mobile ROI, they have difficulty determining what a suitable ROI should be. This white paper focuses on ways for enterprises to create guidelines and measurement criteria for the determination of the ROI of their mobile projects.


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