The challenges that face the manufacturing industry today are also opportunities. Manufacturing is being revolutionized in its processes, routines, and ways of doing business through the growing emergence of order driven production methods. This shift towards demand driven manufacturing is emerging in tandem with the larger currents caused by globalization. This cross industry brief focuses on the manufacturing industry from the standpoint of a demand driven IT solution and is aimed at manufacturing and distribution businesses. It describes some major market trends and issues, provides an overview of IBS supply chain solution, and offers details on how the IBS solution for demand driven manufacturing can address current needs of the industry.