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Digital E-commerce: The Difference between Selling a Product and Selling a Perpetual Customer Relationship

Source: hybris AG
Selling digital content, goods, and services is different from traditional retail physical goods e-commerce—or at least it should be, if the objective is to maximize reach and revenue and to drive a rich, ongoing relationship with your customers and high satisfaction. This new approach to customer relationships, enabled only by the unique nature of digital offerings, brings a profound change in the commerce process and requirements for your commerce platform. Learn more about choosing a technical strategy that anticipates these changes and supports limitless innovation.


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