Home
 > Research and Reports > White Papers > Digital E-commerce: The Difference between Selling a ...

Digital E-commerce: The Difference between Selling a Product and Selling a Perpetual Customer Relationship

Source: hybris AG
Selling digital content, goods, and services is different from traditional retail physical goods e-commerce—or at least it should be, if the objective is to maximize reach and revenue and to drive a rich, ongoing relationship with your customers and high satisfaction. This new approach to customer relationships, enabled only by the unique nature of digital offerings, brings a profound change in the commerce process and requirements for your commerce platform. Learn more about choosing a technical strategy that anticipates these changes and supports limitless innovation.


Featured publications:

Thriving in Crisis: How to Effectively Manage a Product Recall through IT
Source: Pronto Software Limited Though product recalls are never desired, they do happen. Your company’s response can make the difference between being the role model and losing market share or even being displaced from the market. In this white paper, PM War Stories, in collaboration with Pronto Software, examines how to effectively manage a product recall to mitigate liabilities, protect your brand and turn the crisis into an opportunity. Read more. Read More...
Selecting ERP for Oil and Gas Industry Contractors and Vendors
Source: IFS Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More...
Selling Smarter with CRM
Source: Ziff Davis CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More...


You may also be interested in these related documents:

Improving Customer Experience with In-store Mobility Technology: Converging Physical and Digital Selling into a Seamless, Cohesive Experience
Source: hybris AG A superior user experience is created when the digital and physical worlds are connected. This paper describes how a comprehensive mobile point-of-sale (POS) system can serve as the glue that holds together all of the different tangible and digital channels used today by retailers—but within the walls of a physical shopping location. A well-conceived in-store mobility strategy can take advantage of the personalization features of online digital channels, scan and research features of mobile channels, special discounts offered on social channels, and instantly accessible inventory of physical storefronts. Read More...
Managing Product Content for Omni-channel Commerce: Best Practices to Consider when Evaluating Commerce MDM Vendors and Solutions
Source: hybris AG In recent years, the rise of omnichannel commerce and proliferation of digital channels have precipitated seismic shifts in consumer behavior. Customers who might have previously been motivated by brand loyalty are now faced with a superabundance of shopping options and limited time to navigate them—a scenario that promotes more carefully considered purchasing decisions in response to precise desires and requirements. This paper explores the deepening relationship between product content and conversion, and offers strategies for using content to gain an intimate understanding of customer needs. Read More...
Selling Smarter with CRM
Source: Ziff Davis CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More...

 
comments powered by Disqus



Recent Searches
Others A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

©2014 Technology Evaluation Centers Inc. All rights reserved.