Home
 > Research and Reports > White Papers > Digital E-commerce: The Difference between Selling a ...

Digital E-commerce: The Difference between Selling a Product and Selling a Perpetual Customer Relationship

Source: hybris AG
Selling digital content, goods, and services is different from traditional retail physical goods e-commerce—or at least it should be, if the objective is to maximize reach and revenue and to drive a rich, ongoing relationship with your customers and high satisfaction. This new approach to customer relationships, enabled only by the unique nature of digital offerings, brings a profound change in the commerce process and requirements for your commerce platform. Learn more about choosing a technical strategy that anticipates these changes and supports limitless innovation.


Featured publications:

Meat and Seafood Traceabilty: A Weighty Issue
Source: JustFoodERP If any of your activities include processing, packaging, labeling, storing, selling, and/or shipping meat and/or seafood products, then traceability plays a key role in your working life. The need for lot tracking backwards and forwards across the supply chain has never been more front-of-mind than today—a convergence of recent events points towards tougher traceability requirements for the food industry in general, and meat and seafood processors in particular. This white paper shares best practices on traceability and recall readiness, specifically around the management of product types unique to the meat and seafood industry such as catch-weights and by-products, and information on how technology can help you meet these unique requirements. Read More...
Thriving in Crisis: How to Effectively Manage a Product Recall through IT
Source: Pronto Software Though product recalls are never desired, they do happen. Your company’s response can make the difference between being the role model and losing market share or even being displaced from the market. In this white paper, PM War Stories, in collaboration with Pronto Software, examines how to effectively manage a product recall to mitigate liabilities, protect your brand and turn the crisis into an opportunity. Read more. Read More...
Selling Smarter with CRM
Source: Ziff Davis CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More...


You may also be interested in these related documents:

Telecom Re-invention: Optimizing the Online Customer Experience
Source: Quocirca Ltd As networks, devices, and media converge, telecom companies have increasingly complex catalogs of products and services on offer to customers who are, in turn, becoming more aware that they can switch to other providers. These companies need to find ways to effectively and consistently engage with customers to optimize the entire sales experience and capitalize on competing influences rather than losing out to them. Read More...
Optimizing the Lead-to-order Process
Source: Access Commerce A superior lead-to-order (LTO) process is essential in today's environment of mass customization. Companies striving to build and maintain market share require an LTO process supported by robust IT and product configuration capabilities. Learn how optimizing your LTO process can help you implement a successful mass customization strategy, and how the benefits of an optimized LTO process relate to lean manufacturing. Read More...
Selling Smarter with CRM
Source: Ziff Davis CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.