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Don’t Get Left behind: A Reality Check on Social Networking and Customer Relationships

Source: CNP Integrations
Web 2.0 and social networking tools and trends are having a huge impact on business today. But to realize the benefits of social networking, you need to understand the roles and expectations of your customers, and how to use those tools to position your company appropriately. Get tips on how to empower your customer engagement with Web 2.0 and customer relationship management (CRM) 2.0 social networking tools.


Featured publications:

Is It Time for Your Organization to Embrace Social Learning?
Source: Mzinga Published On: July 16 2014 Thanks to the combination of social networking as a leading use case and the primacy of the tablet as an ultimate learning device, learning modalities are adapting. Learn more about the shift to a social learning experience. Read More...
Social Media Analytics: Making Customer Insights Actionable
Source: IBM Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns. Read More...
Customer Analytics in the Age of Social Media
Source: TDWI Read this Best Practices Report from The Data Warehousing Institute (TDWI) on capturing and analyzing social media networking activity - the new frontier for customer intelligence. Read More...


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From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing
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Social Media and Customer Experience Feedback
Source: Mindshare Technologies Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?" Read More...

 
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