Don’t Get Left behind: A Reality Check on Social Networking and Customer Relationships

Web 2.0 and social networking tools and trends are having a huge impact on business today. But to realize the benefits of social networking, you need to understand the roles and expectations of your customers, and how to use those tools to position your company appropriately. Get tips on how to empower your customer engagement with Web 2.0 and customer relationship management (CRM) 2.0 social networking tools.

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Improve the Collection and Distribution of Data with Solace Message Routers

Technology trends such as mobile computing, social networking and sensor networks are converging to drive an unprecedented flow of information that many companies are struggling to manage and capitalize on. Solace messaging middleware appliances can help you collect, filter, and distribute massive amounts of data more easily and cost-effectively than software-based solutions. Read More

The Guide to Google Apps Training: Part Two: How to Secure a Google Apps Domain

You don’t have control over attempted attacks on your domain, but putting the right security systems in place means you can block access to your data and your domain. Google Apps provides users with a wide variety of customizable options to ensure that a domain is secure. Google Apps features stringent user access controls, governing how and when selected users gain access to the domain, and a disaster recovery system in order to retrieve any data compromised due to a security breach.

In this white paper, learn the basic systems and settings for a variety of security features, including development of domain recovery options, enforcement of secure sockets layer (SSL) connections, how to configure two-factor authorization for maximum mobile security, and the importance of auditing and setting long minimums for passwords. You’ll also read how the Google Apps system works to create the best mobile security for your domain, and how installation of a Google Apps Device Policy can further protect your domain in case of device theft. Get information on the disaster recovery features included in the core Google Apps, and how third-party systems such as Backupify can be added to further strengthen data recovery options, ensuring that duplicate copies of documents are available. Through these controls, users can be assured that their domain data is secure.  Read More

Reinventing Data Masking: Secure Data Across Application Landscapes: On Premise, Offsite and in the Cloud

Be it personal customer details or confidential internal analytic information, ensuring the protection of your organization’s sensitive data inside and outside of production environments is crucial. Multiple copies of data and constant transmission of sensitive information stream back and forth across your organization. As information shifts between software development, testing, analysis, and reporting departments, a large "surface area of risk" is created. This area of risk increases even more when sensitive information is sent into public or hybrid clouds. Traditional data masking methods protect information, but don’t have the capability to respond to different application updates. Traditional masking also affects analysis as sensitive data isn’t usually used in these processes. This means that analytics are often performed with artificially generated data, which can yield inaccurate results.

In this white paper, read a comprehensive overview of Delphix Agile Masking, a new security solution that goes far beyond the limitations of traditional masking solutions. Learn how Delphix Agile Masking can reduce your organization’s surface area risk by 90%. By using patented data masking methods, Delphix Agile Masking secures data across all application lifecycle environments, providing a dynamic masking solution for production systems and persistent masking in non-production environments. Delphix’s Virtual Data Platform eliminates distribution challenges through their virtual data delivery system, meaning your data can be remotely synchronized, consolidated, and takes up less space overall. Read detailed scenarios on how Delphix Agile Data Masking can benefit your data security with end-to-end masking, selective masking, and dynamic masking.  Read More

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From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how. Read More

Social Media and Customer Experience Feedback

Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?" Read More
 
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