Don’t Get Left behind: A Reality Check on Social Networking and Customer Relationships

Web 2.0 and social networking tools and trends are having a huge impact on business today. But to realize the benefits of social networking, you need to understand the roles and expectations of your customers, and how to use those tools to position your company appropriately. Get tips on how to empower your customer engagement with Web 2.0 and customer relationship management (CRM) 2.0 social networking tools.

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Trending Now: Social Learning

Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow. Read More

The Guide to Google Apps Training: Part Two: How to Secure a Google Apps Domain

You don’t have control over attempted attacks on your domain, but putting the right security systems in place means you can block access to your data and your domain. Google Apps provides users with a wide variety of customizable options to ensure that a domain is secure. Google Apps features stringent user access controls, governing how and when selected users gain access to the domain, and a disaster recovery system in order to retrieve any data compromised due to a security breach.

In... Read More

Reinventing Data Masking: Secure Data Across Application Landscapes: On Premise, Offsite and in the Cloud

Be it personal customer details or confidential internal analytic information, ensuring the protection of your organization’s sensitive data inside and outside of production environments is crucial. Multiple copies of data and constant transmission of sensitive information stream back and forth across your organization. As information shifts between software development, testing, analysis, and reporting departments, a large "surface area of risk" is created. This area of risk increases even more... Read More

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From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how. Read More

Social Media and Customer Experience Feedback

Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?" Read More
 
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