Don’t Get Left behind: A Reality Check on Social Networking and Customer Relationships

Web 2.0 and social networking tools and trends are having a huge impact on business today. But to realize the benefits of social networking, you need to understand the roles and expectations of your customers, and how to use those tools to position your company appropriately. Get tips on how to empower your customer engagement with Web 2.0 and customer relationship management (CRM) 2.0 social networking tools.

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11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

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Every enterprise resource planning (ERP) implementation comes with risks. But a seven-figure price tag and a painful multiyear deployment don’t have to be part of the package. This layman’s guide to ERP discusses how various industries, trends, challenges, and new tools are reshaping the ERP landscape. By developing an in-depth understanding of the technology, its benefits, and its risks, every organization can achieve ERP success.  Read More

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Community, Connection, Conversation or Channel

Social networks offer many opportunities for businesses to gain a closer engagement with their customers. This appears to be an unstoppable bandwagon that all organizations must leap on before they are left behind, but is it that simple? The social network landscape is packed with choices and pitfalls for the unwary, so a careful and appropriately nuanced response is required. Read more on how to best use social media. Read More

From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how. Read More
 
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