E-CRM in Your Enterprise

  • Source: Aalpha
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In today’s global marketplace, subtle and complex changes in consumer relationships can directly impact your brand equity, owing mainly to an unprecedented glut in information. Add to this consumer expectations for seamless, consistent service, and you’ll find it a challenge to attract, serve, and retain your customers. So how can you transition intelligently to the e-customer relationship management (CRM) model today?

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