E-mail Marketing vs. Spam: A 10-round Smack-down

  • Source: InfusionSoft
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Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.

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CMMS vs EAM: What Is the Difference?

  • Source: IFS
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Every enterprise asset management (EAM) application can be used as a computerized maintenance management system (CMMS), but not every CMMS can be used as, or has the broad functionality of, an EAM application. More specifically, CMMS is essentially about managing maintenance work necessary to sustain an asset, whereas EAM has more to do with managing the asset over its lifecycle to minimize cost and risk while maximizing return. This white paper explores how CMMS applications and EAM applications... Read More

Databases and ERP Selection: Oracle vs. SQL Server

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The database is an essential component of enterprise applications such as enterprise resource planning (ERP) and enterprise asset management (EAM). This white paper outlines the advantages and disadvantages of the Oracle and Microsoft SQL Server database platforms. How do the two compare when it comes to reliability, scalability, and total cost of ownership (TCO) when integrated with enterprise software? Read More

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