Home
 > Research and Reports > White Papers > E-mail Marketing vs. Spam: A 10-round Smack-down

E-mail Marketing vs. Spam: A 10-round Smack-down

Source: InfusionSoft
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.


Featured publications:

11 Criteria for Selecting the Best ERP System Replacement
Source: Epicor An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More...
ERP vs Project-Based Solutions - Which is Right for You?
Source: IFS Are project-based solutions (PBS)—a new type of ERP for complex, engineer-to-order companies facing rapid change—right for you? Read More...
David vs. Goliath? Talent Management Outlook in Midsized vs. Large Organizations
Source: Cornerstone OnDemand Many surveys address how the needs of human resources (HR) vary, but they often focus on the difference between small and large organizations with the assumption that midsized organizations are similar enough to large organizations not to require extra focus. To get a different perspective, we looked specifically at how the HR function in midsized organizations compares to their much larger counterparts. Are they as similar as is popularly believed? Read More...


You may also be interested in these related documents:

Design Can Be Your Next Asset to Manage: E-mail Marketing
Source: Liquid Comma In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness. Read More...
The Problem with E-mail: Is There a Link Between Less Spam and Superior Business Performance?
Source: Sendio Spam considerably lowers user productivity, as it delivers unwanted, irrelevant, or anonymous e-mail messages. The best way to manage the incidence of spam is to measure it. The Spam Index—a tool for measuring improvement in spam control systems and for comparing spam control performance with competitors—is a method used by businesses worldwide to achieve lower spam levels and improve business performance. Read More...
Anti-Spam Software: An Effective Way to Fight Spam.
Source: Microworld Technologies, Inc. Spam is unsolicited junk mail sent to you or your mail server. People who indulge in such activities are called spammers. These are sent by commercial advertisers who may offer dubious products, get rich schemes, products that do not suit your life style, promote illegal activities, etc. The intent here is to make you spend money. Almost 60% to 70% of spam is related to porn. There is another type of spammer who sends large number of e-mails that flood your mailbox or mail server. This white paper provides information about spam, losses caused by spam, how spam works and suggests key features that a good anti-spam software should have. Read More...

 
comments powered by Disqus



Recent Searches
Others A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

©2014 Technology Evaluation Centers Inc. All rights reserved.