E-mail: No Longer a Lightweight Communication Tool

While it’s great to find ways to keep up with mountains of e-mail, organizations must remember that e-mail is not a lightweight communication tool anymore. For people and organizations swamped by critical information, throwing messages away is just not an answer. Increasingly, knowledge workers are turning to searching to manage the volume and value of information sitting in their in-boxes.

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

The Complete Guide to Google Apps Security: Building a Comprehensive Google Apps Security Plan

Innovative cloud technologies require new ways of approaching security when it comes to data; traditional systems may be outdated and no longer suffice. Google Apps for Work does provide security within their system, but every company should check for potential protection gaps that may remain. When used in conjunction with other apps, Google Apps for Work gives your business the best protection and fully secures your company’s data. Ensuring your business has the top security measures in place allows... Read More

Performance Feedback beyond the Annual Appraisal: Feedback via Technology Linked to Positive Employee Attitudes

  • Source: IBM
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Effective feedback is critical for employees to improve their work performance, which, in turn, drives business growth. Feedback helps to reduce ambiguity and uncertainty about what goals to pursue, to understand what behaviors are required for success, and to know how others view and evaluate one’s performance.

With workplace communication and collaboration technologies becoming ever more commonplace, and timely face-to-face communication becoming less feasible due to ever-growing virtual... Read More

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Design Can Be Your Next Asset to Manage: E-mail Marketing

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A New Discipline in E-mail Etiquette: Creating Confidence in Enterprise E-mail

E-mail is a powerful business tool that most enterprises can’t live without. Unfortunately, along with its capability of accelerating commerce, productivity, and social interactions, there are some drawbacks—such as spam! Companies that rely on e-mail to do business simply can’t afford the negative affects of spam. However, new technology is emerging that helps stop spam and allows users to get on with business. Read More

“Lightweight” Product Process: How to Develop and Market Better Products Faster

“Process.” From entrepreneurs to corporate managers, the word brings up associations with running in sand, pouring molasses, or enduring water torture. But product process needn’t be a torture. In fact, if done right, it is the key to better teamwork, and less friction in your company. It is actually a tool that will help your company deliver better products—faster. Read More
 
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