Engaging Teens Using Live Chat: Shifting Online Strategy Focus

  • Source: 24-7 INtouch
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Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term relationships with teens. Discover how online retailers are using live chat to address the expectations of teens—keeping them loyal and boosting return on investment (ROI).

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  • Source: SAP
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