Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention

  • Source: SAP
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Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience.

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Reverse Logistics for Service

  • Source: IFS
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Reverse logistics management for service requires specialized software that accounts for many transactions and processes unique to installed base support. By implementing a configurable solution that automates the end-to-end reverse logistics cycle, service organizations can increase productivity, improve the customer experience, and significantly reduce costs. Find out more. Read More

Using Service Management Software to Enhance the Customer Experience

  • Source: IFS
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These days, high quality is a customer expectation; product features and related service become competitive differentiators. So how can service management software for field service and for depot repair be leveraged to drive up customer satisfaction levels, increase sales of service offerings, and thereby drive revenue and margin? Read this whitepaper to learn more, with a special emphasis on some of the new and emerging technologies that best-in-class companies will adopt in the months to come. Read More

Cincinnati Zoo Improves Customer Experience, Operations with IBM Business Analytics

  • Source: IBM
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  • Published: October 31 2014
By using IBM Cognos business intelligence, Cincinnati Zoo and Botanical Garden has completely revolutionized its business operations, increased revenues, and improved customer service and loyalty. With IBM Cognos Mobile, its key decision makers can now receive and interact with insights on the business from anywhere in the zoo. Read More

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Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

  • Source: SAP
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A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them. Read More

Enhancing Constituent Perceptions with CRM for Public Sector

  • Source: SAP
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The world is changing for public-sector organizations. To succeed, governments must go beyond basic cost savings and service effectiveness to shape constituent perceptions about the programs that serve them. Discover how using software solutions to enhance customer relationship management (CRM) processes enables governments to deliver levels of performance constituents are accustomed to receiving from the private sector. Read More

Customer Experience Management: Accelerating Business Performance

Do you spend all your time chasing new customers instead of taking care of the ones you already have? Most customer relationship management (CRM) projects focus on customer relationships but fail to address customer experience as a loyalty driver. In part two of a two-part series, learn about best practices recommended by customer experience management (CEM) experts, and how they can help you improve long-term loyalty. Read More
 
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