Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention

Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience.
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The Analytics Experience

  • Source: IBM
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  • Published: June 3 2013
The customer is king. Learn how analytics can help with the royal treatment. Read More

Accelerate Your Marketing ROI with Analytics

  • Source: IBM
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  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

The New Frontier for Personalized Customer Experience—IBM Predictive Customer Intelligence

  • Source: IBM
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This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction. Read More

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Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

  • Source: SAP
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A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them. Read More

Enhancing Constituent Perceptions with CRM for Public Sector

  • Source: SAP
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The world is changing for public-sector organizations. To succeed, governments must go beyond basic cost savings and service effectiveness to shape constituent perceptions about the programs that serve them. Discover how using software solutions to enhance customer relationship management (CRM) processes enables governments to deliver levels of performance constituents are accustomed to receiving from the private sector. Read More

Customer Experience Management: Accelerating Business Performance

Do you spend all your time chasing new customers instead of taking care of the ones you already have? Most customer relationship management (CRM) projects focus on customer relationships but fail to address customer experience as a loyalty driver. In part two of a two-part series, learn about best practices recommended by customer experience management (CEM) experts, and how they can help you improve long-term loyalty. Read More
 
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