Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention

  • Source: SAP
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Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience.

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Reverse Logistics for Service

  • Source: IFS
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Reverse logistics management for service requires specialized software that accounts for many transactions and processes unique to installed base support. By implementing a configurable solution that automates the end-to-end reverse logistics cycle, service organizations can increase productivity, improve the customer experience, and significantly reduce costs. Find out more. Read More

Using Service Management Software to Enhance the Customer Experience

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These days, high quality is a customer expectation; product features and related service become competitive differentiators. So how can service management software for field service and for depot repair be leveraged to drive up customer satisfaction levels, increase sales of service offerings, and thereby drive revenue and margin? Read this whitepaper to learn more, with a special emphasis on some of the new and emerging technologies that best-in-class companies will adopt in the months to come. Read More

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What’s Your Customer Experience Advantage?: New CRM Innovations from SAP Help Companies Empower Their Employees and Gain a Competitive Edge

  • Source: SAP
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Customer experience is now a competitive differentiator. As customers become more informed and more demanding, companies need to step outside of their comfort zone and explore non-traditional customer relationship management (CRM) areas. This paper explores a sampling of CRM improvements that allow companies to deliver a consistent customer experience to gain a competitive advantage. Read More

Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

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A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them. Read More

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience

With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve success. Read More
 
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