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Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention

Source: SAP
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience.


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