TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises
Published On: March 28 2013
Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business.
Nucleus ROI Case Study: Concept One Accessories
In late 2009, Concept One, a sports, entertainment, and fashion accessory firm, decided it needed a better way to deliver reporting to its managers. Report building had become a distraction for the IT department, preventing it from helping other lines of business. Also, it sometimes took several days to fulfill a request for a custom report. Read how this firm achieved an 866% ROI in two months using IBM Cognos Express.