Evaluating the ROI from CardScan Pro for CRM

Data entry and error correction are key roadblocks to return on investment (ROI) from customer relationship management (CRM) software. Manual data entry is time-consuming, and reduces staff effectiveness by taking them away from potential sales opportunities. Automating data entry is one way to reduce missed contacts and incorrect details, and to increase the volume and accuracy of contact entry.

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Meka Pro Harnesses Analytics to Improve Profitability of Manufacturing Projects

  • Source: IBM
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In this case study, you'll find out how Finnish manufacturer Meka Pro was better able to achieve economies of scale and meet customer needs. Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

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Enhancing Interaction Center ROI in Turbulent Economic Times: Beyond Traditional Data Sources for Workforce Automation

  • Source: SAP
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Interaction center managers must deliver greater value on smaller budgets. But you can’t simply cut costs and services, or your customers won’t remain satisfied. To better weather the economic storm, release the untapped potential of your interaction center with software that maximizes your workforce management capabilities. Learn how to go beyond traditional channel data for bigger contact center return on investment. Read More

How to Choose a Hosted CRM Application for SMBs

While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you. Read More

CRM Secrets of ROI and TCO

There is a real cost associated with buying and using a customer relationship management (CRM) software system. Licensing, implementation, integration, and adminstration, are just some of the challenges companies face. Learn the secrets of twenty-one experts in CRM, IT, business and management consulting on getting real value from CRM software. Read More
 
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