Everything You Need to Know About Digital Marketing

Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.
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3 Things You Must Know About Cloud ERP

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In this whitepaper, we present the facts you need to know about cloud ERP, including distinctions between different cloud computing options and the benefits and downsides of each option. Key industry terms are defined and we also take a look at primary research regarding cloud computing preferences conducted by IFS North America. Read More

10 Things to Consider in Your Mobile Workforce Management Strategy

There are a lot of things to think about when evaluating your mobile workforce management strategy. And because your strategy impacts so many areas, it can be hard to know where to begin. To get you started, here are 10 things to consider when evaluating your mobile workforce management strategy. Read More

Addressing the “Big Data” Issue: What You Need to Know

There is no doubt that big data, i.e., organization-wide data that’s being managed in a centralized repository, can yield valuable discoveries that will result in improved products and performance—if properly analyzed. Nonetheless, you must look before you leap. This white paper shows you what you need to know about big data, including the challenges big data presents, must-have practices to successfully manage a company’s big data, as well as the metrics to measure the ROI.  Read More

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Everything You Don’t Know about Desktop Search

Despite all the attention the newest breed of desktop search has received in the press, here’s what the media hasn’t told you: 1) today’s newcomers aren’t ready for the enterprise; 2) desktop search is not new; and 3) you get what you pay for. Find out more—and get a 12-step checklist that will help you determine your needs, and evaluate and select the desktop search tool that’s right for you. Read More

Everything You Need to Know about CDN Load Balancing

If you use multiple content delivery networks (CDNs) to serve your content, you are well aware of the benefit of quick content delivery. However, what happens if one of your CDNs goes down? Without load balancing, that fast load time can turn into downtime in an instant. Read this white paper and see how a managed DNS company can help your midsized organization achieve affordable load balance among multiple systems.  Read More

The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success. Read More
 
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