Falling through the Cracks: The Hidden Issue That May Be Crippling Your Sales, Marketing, and Customer Service Databases

The contact database sits at the heart of any successful customer relationship management (CRM) program. Indeed, most CRM efforts aim at improving revenues based on the contact database. But what about the information that never made it into the database at all? The investment in these leads will often be lost—and the sales may go straight to the competition.

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Best Practices for Managing Just-in-time (JIT) Production

Just-in-time (JIT) manufacturing “is not procrastination, but making a commitment once the scales are tipped in the favor of certainty.” How do you keep your company from falling prey to the “deer-in-the-headlights” syndrome and suffering from decision failures? In this guide, experts share their top seven best practices for deftly managing JIT manufacturing. Read More

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

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Differentiate Through Quality Using Exceptional Issue Management

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Increase the quality of your goods and services, and watch customer satisfaction, regulatory compliance, and business success soar. Whether you sell goods or deliver services, high quality can be a differentiator for your business. A focus on quality lets partners and customers know that you care about serving them efficiently, solving problems, and earning their loyalty. Read this paper to learn about a quality issue management application to help you quickly identify, monitor, and analyze quality... Read More

Sales Force Automation Buyer’s Guide

No matter how effective your sales staff is, there’s always room to boost efficiency and increase sales. But how you go about doing so may be a point of contention. Sales force automation (SFA) solutions come in many flavors, but they don’t all offer the comprehensive SFA functionality you need. Find out how to avoid the pitfalls of choosing SFA software, and get help matching your needs with the right solution for you. Read More

CRM: A Business Imperative during the Economic Downturn

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The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities—despite the most challenging market conditions. CRM helps ensure you deliver exceptional service to your current customers, building their long-term loyalty. Find out how. Read More
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