Four Critical Steps on the Road to Successful Retail Promotions

  • Source: Universal Ad
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Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can include integrating disparate promotions-related processes and merging existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions.

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