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From Idea to Delivery: Take a Holistic, End-to-End Approach to Bringing Products to Market

Source: Wellesley Information Services
The longstanding silos within organizations may be ready for busting, and the right IT strategy can facilitate the collaboration needed to break them down, even extending to suppliers, customers, and partners, integrating all processes from idea to delivery. This paper features an interview with SAP’s heads of solution marketing for product lifecycle management and for supply chain management about the idea-to-delivery concept.


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