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From Idea to Market-ready Product in Record Time

Source: SAP
The odds against successful product innovation are long. New products need to win over consumers and convince retailers—a challenging task for many reasons, including saturated markets, a growing variety of products and brands, and shorter product life cycles. To shorten time to market, companies need to integrate all development-related areas, within a single sphere of visibility and influence.


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From Idea to Delivery: Take a Holistic, End-to-End Approach to Bringing Products to Market
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