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From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

Source: SAP
The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how.


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