Home
 > Research and Reports > White Papers > From Sentiment to Insight-How Social Networking Can S...

From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

Source: Retail Systems Research
The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how.


Featured publications:

Trending Now: Social Learning
Source: Aberdeen Group Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow. Read More...
Social Media Analytics: Making Customer Insights Actionable
Source: IBM Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns. Read More...
Customer Analytics in the Age of Social Media
Source: TDWI Read this Best Practices Report from The Data Warehousing Institute (TDWI) on capturing and analyzing social media networking activity - the new frontier for customer intelligence. Read More...


You may also be interested in these related documents:

How Analytics Bring Organizations Closer to Their Customers
Source: King Fish Media Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have. Read More...
Retailing with Insight: Market Basket Analytics
Source: QuantiSense Surprisingly few retail managers, planners, and executives make business decisions based directly on information regarding their customers’ purchasing behavior. This is a big problem for an industry whose very purpose is to fulfill the needs of their shoppers. This white paper examines how customer transaction information is vital to everyone within the retail enterprise. Read More...
Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Source: CRM Essentials Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More...

 
comments powered by Disqus



Recent Searches
Others A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

©2014 Technology Evaluation Centers Inc. All rights reserved.