Home
 > Research and Reports > White Papers > From Sentiment to Insight-How Social Networking Can S...

From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

Source: SAP
The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how.


Featured publications:

Fostering Employee Engagement in Your Organization
Source: Ultimate Software Fostering employee engagement is critical to creating an effective, innovative workplace. Increased employee engagement has the potential to positively impact your entire organization, and bring about higher accountability to performance across the board. Employee engagement is also a key factor in career development—engaged employees are far more likely to be effective and charismatic leaders. This white paper looks at ways to measure and increase employee engagement, so that your company can reap the benefits of an engaged workforce, including improved productivity, better customer service, increased employee retention, and increased customer retention. Read More...
Infor Fashion PLM Offers Product Lifecycle Management for the Fashion Industry with a Fresh Approach
Written By: Predrag Jakovljevic Published On: April 15 2014 Infor recently announced the availability of Infor Fashion PLM, a brand new application, built from the ground up, that aims to link tricky and vital areas of “softlines” product development to the supply chain—from line planning, design, development and sourcing, to production, inventory management, customers, and distribution. This release means that Infor has become the very first enterprise resource planning (ERP) provider that can offer a PLM solution in all of the following realms: discrete manufacturing, process manufacturing, and fashion/apparel manufacturing and retailing. Read More...
Two of Technology Evaluation Centers’ analysts named HR marketplace “social butterflies”
Source: Technology Evaluation Centers Published On: April 15 2014 HRmarketer.com has identified the top analysts and organizations most engaged in the HR marketplace. Ranking in the top 30 are two of TEC’s analysts, Raluca Druta and Gabriel Gheorghiu. Read More...


You may also be interested in these related documents:

Retailing with Insight: Market Basket Analytics
Source: QuantiSense Surprisingly few retail managers, planners, and executives make business decisions based directly on information regarding their customers’ purchasing behavior. This is a big problem for an industry whose very purpose is to fulfill the needs of their shoppers. This white paper examines how customer transaction information is vital to everyone within the retail enterprise. Read More...
Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Source: Sage Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More...
How to Capitalize on Social Networking Sites
Source: SDL Tridion Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social networks can help you gain customer input on product and service development—and, of course, to reinforce brand messaging. Learn the four steps you can take to improve your customer experience by integrating online, off-line, and branding efforts via social networking. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.