From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how.

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Trending Now: Social Learning

Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow. Read More

Put the Customer First: Managing the User Experience

Customers are demanding increasingly high levels of service—they want what they want, as soon as they want it. Networks need to be faster than ever, and more reliable, to satisfy exacting customer standards.

While organizations often rely on a patchwork of network resources to deliver their services, customers expect their experience to be seamless. Network managers need to monitor those resources more proactively for a holistic view that considers network availability, network performance,... Read More

Performance Feedback beyond the Annual Appraisal: Feedback via Technology Linked to Positive Employee Attitudes

  • Source: IBM
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Effective feedback is critical for employees to improve their work performance, which, in turn, drives business growth. Feedback helps to reduce ambiguity and uncertainty about what goals to pursue, to understand what behaviors are required for success, and to know how others view and evaluate one’s performance.

With workplace communication and collaboration technologies becoming ever more commonplace, and timely face-to-face communication becoming less feasible due to ever-growing virtual... Read More

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Retailing with Insight: Market Basket Analytics

Surprisingly few retail managers, planners, and executives make business decisions based directly on information regarding their customers’ purchasing behavior. This is a big problem for an industry whose very purpose is to fulfill the needs of their shoppers. This white paper examines how customer transaction information is vital to everyone within the retail enterprise. Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More
 
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