From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing

The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find out how.

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Big Data, Little Data, and Everything in Between—IBM SPSS Solutions Help You Bring Analytics to Everyone

Regardless of the type or scale of business data your users need to harness and analyze, they need a straightforward, visual solution that is easy to use on the front end and highly scalable on the back end. Fortunately, IBM SPSS solutions provide just such an ecosystem that can make different kinds of data stores—from Hadoop to those proverbial spreadsheets—useful sources of business insight and decision support. Read More

State of Fraud Today: Using Proactive, Real-Time Interactive Notifications to Fight Fraud and Increase Customer Loyalty

With identity theft and consumer fraud on the rise, and more frequent and sizable data breaches in the news, financial institutions need to be taking a multi-channel approach to fighting fraud, to both reduce fraud losses and maintain customer loyalty and satisfaction.

This approach should include proactive financial alerts, to quickly give customers the necessary information and the tools to help combat fraud. Mobile plays a critical role as it provides the ability to reach customers... Read More

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Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have. Read More

The Social Workplace: Using Social Networks to Boost Learning, Collaboration, and Success

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Some of the best experts in the business are your long-time employees, top performers, and innovators. Unlock their expertise and the impact could be dramatic. That’s why so many organizations are learning how to use social media tools to create a workforce supported by networking and collaboration. The challenge is to translate the concept of leveraging in-house talent into real-world practices and systems. Find out how. Read More

Retailing with Insight: Market Basket Analytics

Surprisingly few retail managers, planners, and executives make business decisions based directly on information regarding their customers’ purchasing behavior. This is a big problem for an industry whose very purpose is to fulfill the needs of their shoppers. This white paper examines how customer transaction information is vital to everyone within the retail enterprise. Read More
 
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