At the start of 2015, 90% of marketers report suffering from a critical deficiency of digital marketing skills. At the same time, 93% of digital marketers report that it is “harder to recruit people with the right skills than ever before.” The result is a costly drag on productivity that grows with each passing quarter.
This white paper includes:
- An in-depth breakdown of the infamous skills gap in modern marketing
- Digital technology’s present danger to marketing
- The six essential skills that constitute the complete digital marketer
- An action plan to close the skills gap at your organization