Gain Business Insight and Achieve Sales Success with CRM

To achieve the top level of sales success, you need tools that work. First, you need to be able to leverage data to plan for the future. Customer relationship management (CRM) software can provide your company with a way to accurately manage customer relations, allowing all departments across the organization to use the same data. Learn more about how to overcome the challenges of boosting sales with a CRM solution.
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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size.
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IBM Cognos Insight: Independently Explore, Visualize, Model and Share Insights without IT Assistance

Business users can no longer afford to wait for someone else to build a custom report or dashboard. And trying to run the business on spreadsheets alone is no longer good enough. Today’s decision makers need greater analytical agility than these methods provide. Learn how you can gain agile analytics with Cognos Insight.
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Business Analytics: Benchmarking the Analysis of Data to Gain Insight

Organizations are maturing only slowly in their use of analytics despite the fact that they view them as valuable and important. This research indicates that usability and flexible functionality are important criteria in their search for the right analytics; that failing to examine timely availability, broad access, and efficient handling can obstruct analytics use; and that in technology terms, spreadsheets should be replaced with more appropriate tools.
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