Gain Business Insight and Achieve Sales Success with CRM

To achieve the top level of sales success, you need tools that work. First, you need to be able to leverage data to plan for the future. Customer relationship management (CRM) software can provide your company with a way to accurately manage customer relations, allowing all departments across the organization to use the same data. Learn more about how to overcome the challenges of boosting sales with a CRM solution.

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

Putting the "I" in CRM Series 1: The Impact to the Sales Team

Customer relationship management (CRM) has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines. Read More

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CRM, ERP, BI, and IT Investment-Where Do You Find the Business Benefit?

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Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with customer retention and acquisition, to manage the sales pipeline, and to have better market insight. But few companies realize these goals, often because of the way CRM is implemented. Find out where a CRM implementation can get off track—and how to ensure CRM success. Read More

Improving Sales Pipeline Performance through Enhanced Visibility: Leveraging Analytics to Focus on the Right Opportunities

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The consequences of fleeting customer attention—as companies with complex sales cycles know only too well—include lengthening sales cycles, stalled opportunities, and quarters that bring unpleasant surprises. The easy answer is to spend more time with your customers. But a better answer is having more comprehensive visibility into the sales pipeline and a complete understanding of the end-to-end sales process. Learn more. Read More

Best Practices of the Best-run Sales Organizations: Sales Opportunity Blueprinting

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To move your sales team to the next level, you need to find answers to several questions. For example: How do you determine which customers provide the best opportunity for a successful sale? Can you develop and present a comprehensive view of your value position to a prospect? What is the role of IT in driving a best-run sales organization? Find out how leading companies have answered these questions—and how they excel. Read More
 
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