Generate Better Leads for Better Sales Results

  • Source: CSO Insights
  • Written By:
  • Published:
  • (Originally Published On:) )
Many buy cycles start months before sellers are even aware of them. A system that provides reps with immediate awareness of a lead’s interest is critical, as is linking marketing’s and sales’ efforts, coordinating campaigns, and consolidating access to information and reporting—including manager dashboards. Learn how eliminating the gap between sales and marketing can increase lead quality and increase sales performance.

Featured Software Research:

MRP II and the U.S. Manufacturing Renaissance

The United States manufacturing industry is more productive than that in many countries, and jobs are growing. But for these trends to continue, U.S. manufacturers will have to keep their edge by investing in technologies that allow them to do what they do better, faster, and more efficiently. One of the key components of enterprise resource planning (ERP) packages is called manufacturing resource planning (MRP-II) or, as it is also known today, sales and operations planning (SOP). Download this... Read More

Extending BI’s Reach: Anticipate Outcomes, Forecast Results, and Respond Proactively

  • Source:
  • Written By:
  • Published: March 4 2013
Business intelligence (BI) and predictive analytics use different means but can be applied together to improve the decision process at all levels of an organization. By increasing the ability to monitor and analyze data and generate predictions, BI and predictive analytics can help an organization gain proactive control of its business. TEC analyst JorgeGarcía explains how. Read More

Take HR to the Next Level: Engage Your Employees to Drive Better Business Value

  • Source: IBM
  • Written By:
  • Published: March 11 2015
Human resources (HR) professionals know how critical people are to business success. But what’s more elusive is how to unlock the true potential of people. This discussion focuses on the interrelated topics of people, work and culture, and some new approaches to optimizing all three.

Workforce science analytics can help determine what talent to recruit and hire and also how to deploy, develop, and engage them and help them be successful. Social cooperation tools can help employees connect... Read More

You may also be interested in these related documents:

Case Study: SDMO Industries

SDMO Industries, a global manufacturer of power generators, sells its broad product line through a variety of sales channels. Communicating accurate product feature and pricing information was challenging, so SDMO looked for a customer relationship management (CRM) and order management software solution to improve sales productivity. Find out how SDMO optimized its global sales teams’ efficiency and reduced overall costs. Read More

5 Keys to Converting More Leads into Sales

Marketing and sales teams have long disputed who’s responsible for converting leads into sales opportunities. Marketing argues that it has generated leads and tosses them over to sales, while sales complains the leads aren’t qualified. Learn how to convert more leads into sales with five key strategies, starting with encouraging sales and marketing to work together. Better lead management means you can win more deals. Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales

For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More
 
comments powered by Disqus