Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change.

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Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

  • Source: SAP
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A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them. Read More

Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More

CRM: A Business Imperative during the Economic Downturn

  • Source: Sage
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The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities—despite the most challenging market conditions. CRM helps ensure you deliver exceptional service to your current customers, building their long-term loyalty. Find out how. Read More
 
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