Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

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An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change.

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Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

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Six Success Factors for Building a Best-run Marketing Organization

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