Global CRM: Managing the Multinational Sales Force

  • Source: NetSuite
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Customer relationship management (CRM) solutions have changed. What was once used to help sales personnel maintain records of contacts, sales-related activities, and individual team progress has now become so much more. But since CRM is now intertwined with other sales management solutions, it has left businesses that have implemented it in a bit of a quandary when it comes to the global sales market. Find out why.

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Case Study: Increased Sales Efficiency and Configuring Standard Components to Order

GE Healthcare’s sales process for large-scale chromatography systems took several months and a large portion of the company’s products had to be engineered-to-order. GE Healthcare selected Tacton to deliver and implement a robust configurator solution that GE Healthcare’s global sales force now uses. Read the case study. Read More

Case Study: Increased Sales Efficiency and Configuring Standard Components to Order

GE Healthcare’s sales process for large-scale chromatography systems took several months and a large portion of the company’s products had to be engineered-to-order. GE Healthcare selected Tacton to deliver and implement a robust configurator solution that GE Healthcare’s global sales force now uses. Read the case study. Read More

Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

  • Source: Ovum
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IBM leveraged SugarCRM's user-focused customer relationship management (CRM) to transform its global sales organization, deploying a new system for reps that manage millions of opportunities worldwide. Read an analysis of how IBM completed this task. Read More

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Heineken USA imports, markets, sells, and distributes its premium beer products through its network of 650 beer distributors. This supply chain requires precise forecasts and meticulous planning—and an easy-to-understand forecasting tool that provides greater transparency in the collaborative forecasting process. Discover more about the benefits of the forecasting solution on Heineken’s sales and operations planning. Read More

Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy

  • Source: SAP
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In a tough economy, retaining customers and reducing costs become paramount, and sales force productivity takes center stage. You should also be thinking about territory alignment: territory management directly affects customer relationships and the ability to tailor your approach to various market segments. Learn how to optimize territory alignment with the right set of tools, and overcome sales process obstacles. Read More

A Stronger Field Sales Force and Better Internet Sales

  • Source: SAP
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Endress+Hauser (e+h), an international group of specialists for measurement devices and automated solutions for industrial process engineering, implemented both mySAP CRM mobile sales and e-selling capabilities to reinforce its market- and customer-focused orientation. As a result, it saw a stronger field sales force and increased sales through the Internet. Read More
 
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