Going from Good to Great

  • Source: bwired
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Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).

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Unified Communications Guide: Staying On-Premise or Going to the Cloud

Whether your company has recently migrated from legacy telephony to VoIP or whether it has been on the VoIP path for some time, consideration of unified communications UC makes sense. While some businesses will be perfectly happy moving over to VoIP, others will want the richer set of benefits that come with UC. Once the decision to go with UC has been made, businesses have to choose between retaining their premise-based environment for communications applications and adopting cloud-based UC.... Read More

Why Enterprise Resource Planning Software Is Your Best Business Intelligence Tool

  • Source: IFS
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If a business is going to successfully operate competitively, it needs to expand its analytics processes beyond the rear-view mirror. In-context analytics derived from both historical information and real-time data provides more accurate and intuitively structured intelligence. Accessing this information through a built-in BI tool within an ERP environment enhances the process and empowers users to improve business outcomes in real time. Read More

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Great Expectations: What Users Want from the Mobile Web Experience

  • Source: Gomez
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The combination of more sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations for the mobile Web. This white paper examines performance statistics and research gleaned from four key verticals: search, retail, banking, and airline. These high-impact, high-traffic areas expose crucial insights on the relationship between mobile Web performance and market leadership. Read More

How to Evaluate Multi-touch While Standing in a Store

There are a number of technologies that can be used to implement multi-touch functionality, but are they all the same? What are the properties that distinguish a good multi-touch technology from a great one, and how can you test for these properties? This white paper describes simple techniques for testing a multi-touch interface, which don‘t require any special tools or software. Read More

Recession? Steal Market Share by Increasing Customer Service!

During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing. Now isn’t the time to follow the masses—now is the time to make difficult decisions that will poise your company for unprecedented growth coming out of the downturn. Find out how to think and act for the long term—and emerge from the current economic stall a winner. Read More
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