Going from Good to Great

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Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).

Featured Software Research:

Unified Communications Guide: Staying On-Premise or Going to the Cloud

Whether your company has recently migrated from legacy telephony to VoIP or whether it has been on the VoIP path for some time, consideration of unified communications UC makes sense. While some businesses will be perfectly happy moving over to VoIP, others will want the richer set of benefits that come with UC. Once the decision to go with UC has been made, businesses have to choose between retaining their premise-based environment for communications applications and adopting cloud-based UC.... Read More

The IVR Playbook: Your Guide to Choosing, Designing, Developing, and Delivering an IVR Platform that Ensures a Great Customer Experience

At its core, interactive voice response (IVR) technology allows a computer to interact with a customer through the use of voice and touch-tone telephone keypad inputs. Looked at closely from a business perspective, IVR can be a huge part of an enterprise’s customer experience.

This IVR playbook looks at things to keep in mind when considering investing in a new or upgraded IVR system. It looks at who uses IVR technology and what could indicate that it’s time to make a change to your IVR... Read More

Decentralize Your Business Operations with Hosted VoIP Phone Systems

Phone systems are the communications lifeblood of all businesses, but can be limiting in several ways. This is certainly true for legacy telephony, where phone systems were not just expensive but inflexible. They did a great job with telephony service, but created a centralized environment that posed challenges for businesses looking to expand beyond their four walls.

The "Decentralize Your Business Operations with Hosted VoIP Phone Systems" guide explains how hosted voice over internet... Read More

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