Grocer Moves Shopping to the Palm of Customers’ Hands

The biggest financial benefit of an integrated information technology (IT) platform and architecture is not only that it improves the productivity of an organization’s IT infrastructure but also that the platform improves the experience of the customer. This report reviews a case where strong customer experience led to competitive differentiation.

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Best Practices for a BI and Analytics Strategy

  • Source: IDC
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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

Using ERP to Deliver Ecommerce for Engineer to Order Companies

  • Source: IFS
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Engineer-to-order (ETO) companies can use enterprise software to implement eCommerce strategies in order to improve customer service, reduce waste, and increase profits. This white paper outlines the ways that enterprise resource planning (ERP) software can facilitate ETO eCommerce by opening portals to suppliers, project collaborators, and customers. Realize the benefits of eCommerce in the ETO setting with ERP software. Read More

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Customers Are Ready For Mobile Commerce, But Are Retailers Ready?

Mobile device interfaces can enhance customer engagement by providing services such as pricing information and user review facilities. The upward trend in the sale of smartphones further validates the importance of creating retail mobile solutions. By leveraging the potential of mobile commerce, retailers can unify the customer experience across channels and better understand customer behavior through analytics. In this context, retailers have started to develop sophisticated mobile platforms that... Read More

How to Create a Unique Shopping Experience, Part 3: Inspiring the Customer

  • Source: The Economist
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Customer buying decisions are often affected by “inspiration”—an emotional state that separates a casual browser from an engaged customer. Successful retail merchandisers select products and promote them in ways that lure prospects into the selling environment. But what are the elements of an ideal selling environment? How can you create one? And how can you tell if it’s working? Learn more about how to inspire customers. Read More

How to Create a Unique Shopping Experience, Part 2: Anticipating the Customer

  • Source: The Economist
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In the face of increasing global competition, a retail company can remain visible only if it provides a differentiated shopping experience for customers. The majority of retailers, however, are still struggling with inadequate technology and the difficulty of hiring and training competent in-store salespeople. Discover the strategies other retailers are using to anticipate customer needs and improve customer satisfaction. Read More
 
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