Growing and Securing Strong Retailer Brands

  • Source: NeoGrid
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Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.

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The Ultimate Guide to E-commerce on Salesforce1

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Cash is King—And So is Your Supply Chain: How Mid-Market Companies Can Optimize Supply Chain Operations for Strong Cash Flow and Focused Growth

For companies of all sizes and across all industries, cash is not only crucial, it’s king. Just to survive, businesses have to carefully manage their cash flow, making sure that payments aren’t going out faster than resources are coming in.

There are a number of ways companies can automate and optimize their supply chains to improve cash flow, such as building strong relationships and implementing new technology. But it should be noted that making the decision to invest in technology or update a supply chain process is a cash flow decision in itself, and should thus be weighed carefully.

It is important to realize that the cost of a supply chain or cash flow failure is, in most cases, significantly higher than even the highest price tags for these investments. With that in mind, supply chain solutions and automation technologies are more often than not worth the investment for growing mid-market companies.

This white paper looks at the importance of cash flow management, especially vital for mid-market companies in the current economic landscape. Due to their size, mid-market companies have a smaller financial cushion than their larger competitors, which means they have a reduced margin of error, a thinner cushion for tough financial situations, and a smaller investment pool for funding growth.

Download the guide for more information on why you should optimize supply chain operations to improve cash flow, including explanations on how seeking out supply chain efficiencies, managing cash flow through managing inventory, and investing in new technologies can help your bottom line.  Read More

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Private Label Brands: A $50 Billion Market--Grow and Secure Your Brand

  • Source: GNX
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Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the CPG brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the brand can tarnish the brand and, in many cases, have severe economic implications across the whole range of products sold. Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the brand integrity strategies used today by some of the most successful Private Label retailers. Read More
 
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