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Harnessing The Social Web To Deepen Customer Intimacy: Selecting A Social Enterprise Strategy That’s Right For You

Source: SAP
The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions; crowd intelligence is increasingly driving customer opinion. Discover a social enterprise strategy that can help your company achieve a favorable business outcome.


Featured publications:

Customer Analytics: A Powerful Source of Competitive Advantage for Midsize Organizations
Source: IBM Completing the customer picture today involves collecting and assembling data from multiple sources, including traditional sources such as transactions and surveys, as well as customer sentiments and other information that can be uncovered in comments made on social media channels. An effective customer analytics strategy enables businesses to integrate these insights to increase customer lifetime value, reduce turnover, and conduct more precise targeting and segmentation. Read More...
Business Analytics: New Opportunities for the Medium-size Business
Source: Focus Research New business analytics solutions are bringing large-enterprise solutions and benefits down to the medium-size business’s level. They are exceptionally comprehensive but exceptionally customizable to the needs of the individual business, easy to upgrade to target new strategic initiatives, and in tune with customer trends such as social media use. This paper discusses one such effective business analytics solution. Read More...
Customer Analytics in the Age of Social Media
Source: TDWI Read this Best Practices Report from The Data Warehousing Institute (TDWI) on capturing and analyzing social media networking activity - the new frontier for customer intelligence. Read More...


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