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Harnessing The Social Web To Deepen Customer Intimacy: Selecting A Social Enterprise Strategy That’s Right For You

Source: SAP
The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions; crowd intelligence is increasingly driving customer opinion. Discover a social enterprise strategy that can help your company achieve a favorable business outcome.


Featured publications:

Best Practices—Social Recruiting: Five Tips to Improve Efficiency and Get Better Results
Source: SuccessFactors Social recruiting is just one aspect of a multichannel recruiting strategy, but it’s one you can’t afford to overlook. Social networks are a great way to diversify your recruiting strategy and take advantage of social communities. But social recruiting is more than just having a Facebook page or tweeting job postings. Done well, social recruiting can increase your reach, improve the quality of your hires, and reduce your sourcing costs. Read on for five tips that will make the most of your social recruiting efforts and get better results. Read More...
Creating an Effective Social Recruiting Strategy—A Guide
Source: Oracle This white paper explains how to best use social media (e.g., Facebook and LinkedIn) to reach highly qualified candidates and passive job seekers, build company brand recognition, and reduce sourcing costs to meet company objectives. Read More...
Reflexis solutions help drive retail profitability
Source: Technology Evaluation Centers Published On: April 15 2014 Our analysts make sense of the enterprise software market
and offer guidance for your software selection. Read More...


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