How Analytics Bring Organizations Closer to Their Customers

Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have.

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Best Practices for a BI and Analytics Strategy

  • Source: IDC
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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

Analytics: The Real-World Use of Big Data

  • Source: IBM
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Big data inspires new ways to transform processes, organizations, entire industries—and even society itself. Yet extensive media coverage and diverse opinions make it easy to perceive that big data is only for “big” organizations. So what is really happening? Our newest research finds that midsize organizations are just as likely to be using big data technologies to tap into existing data sources and get closer to their customers as any other company. Find out how. Read More

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Business Analytics and the Path to Better Decisions

  • Source: IDC
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We live in an era of the “intelligent economy.” Organizations are recognizing the need for better intelligence about their business. But how far have we come? And what are the best practices that distinguish companies where employees bring intelligence to decision making? This report considers the use of analytics and business intelligence for improving decision making, and the benefits of prebuilt analytic applications for achieving this. Read More

Analytics: The Real-World Use of Big Data

  • Source: IBM
  • Written By:
  • Published:
Big data inspires new ways to transform processes, organizations, entire industries—and even society itself. Yet extensive media coverage and diverse opinions make it easy to perceive that big data is only for “big” organizations. So what is really happening? Our newest research finds that midsize organizations are just as likely to be using big data technologies to tap into existing data sources and get closer to their customers as any other company. Find out how. Read More
 
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