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How Retail Partners and Mobility Can Help Deliver Value to Bank Customers

Source: Wipro Technologies
Banks are facing high levels of scrutiny from their customers and find themselves under great pressure to create value, win back lost customers, and maintain existing relationships as well as lower customer attrition levels. Three seemingly disparate trends—need for savings, growth in mobile usage and advent of coupon aggregators—together offer banks a way to create a sticky service. This paper discusses the idea of banks partnering with retailers to leverage their superior customer understanding to provide mobile coupons to their customers.


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