How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience

With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve success.

Featured Software Research:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

You may also be interested in these related documents:

Bringing Web 2.0 to the Enterprise: Leveraging Social Computing Technologies for ERP Applications

Web 2.0 technologies bring capabilities to business users that were not possible previously. But the strategic value of these capabilities depends on your organization’s business strategy. This white paper describes the business challenges addressed by new Web 2.0 technologies, and ways that organizations can incorporate them to create powerful new business models. Read More

Retailing in a Social Media World: Connect with Shoppers to Boost Market Share

  • Source: SAP
  • Written By:
  • Published:
Engaging in conversation with consumers through new social media channels is helping retailers strengthen customer relationships and enhance their brand. To manage this conversation effectively, you need solutions that help you capture and analyze a massive amount of social media data and prepare an appropriate, individualized response. This white paper explores the ideal social media solution. Read More

New Technology for a Compelling Web Channel Experience: Competition and Social Web Propel Rich Internet Applications

  • Source: SAP
  • Written By:
  • Published:
While companies are investing heavily in e-commerce and e-service deployments, the customer is in the driver’s seat. Customers are influenced by the quality of the Web sites they visit, and their perceptions are increasingly shaped by their experiences with social networking sites. Learn how companies are working with software vendors to incorporate advanced technologies into its e-commerce and e-service platforms. Read More
 
comments powered by Disqus