How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience

With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve success.

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Social Media for Lead Generation

Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More

A Buyer’s Guide to Business Management Software for Media and Publishing Companies

This document from NetSuite, A Buyer’s Guide to Business Management Software for Media and Publishing Companies, gives an in-depth look at the six most important goals for media and publishing companies when considering how to evaluate business management systems.

Many publishing and media companies are finding it a challenge these days to meet consumers’ desire to have content accessible on any device at any time, including on the Web, on smartphones or tablets, or in a printed publication,... Read More

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Bringing Web 2.0 to the Enterprise: Leveraging Social Computing Technologies for ERP Applications

Web 2.0 technologies bring capabilities to business users that were not possible previously. But the strategic value of these capabilities depends on your organization’s business strategy. This white paper describes the business challenges addressed by new Web 2.0 technologies, and ways that organizations can incorporate them to create powerful new business models. Read More

Retailing in a Social Media World: Connect with Shoppers to Boost Market Share

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Engaging in conversation with consumers through new social media channels is helping retailers strengthen customer relationships and enhance their brand. To manage this conversation effectively, you need solutions that help you capture and analyze a massive amount of social media data and prepare an appropriate, individualized response. This white paper explores the ideal social media solution. Read More

New Technology for a Compelling Web Channel Experience: Competition and Social Web Propel Rich Internet Applications

  • Source: SAP
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While companies are investing heavily in e-commerce and e-service deployments, the customer is in the driver’s seat. Customers are influenced by the quality of the Web sites they visit, and their perceptions are increasingly shaped by their experiences with social networking sites. Learn how companies are working with software vendors to incorporate advanced technologies into its e-commerce and e-service platforms. Read More
 
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