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How to Achieve a Great--and Profitable--Customer Experience

Source: Bloomberg Businessweek
Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit.


Featured publications:

The Analytics Experience
Source: IBM Published On: June 3 2013 The customer is king. Learn how analytics can help with the royal treatment. Read More...
TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises
Published On: March 28 2013 Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business. Read More...
Meka Pro Harnesses Analytics to Improve Profitability of Manufacturing Projects
Source: IBM In this case study, you'll find out how Finnish manufacturer Meka Pro was better able to achieve economies of scale and meet customer needs. Read More...


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Strategies for Profitable Growth: Chemical Industry
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