How to Avoid the Most Common Mistakes in CRM Integration

Customer relationship management (CRM) is being adopted by businesses worldwide. But the key question for many executives as they create their CRM strategy: how can they gain strategic advantage if their competitors are implementing these same CRM systems? The answer: through integration. Find out how leveraging your existing information assets can turn CRM from a tactical project into a key strategic initiative.

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CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

When making a customer relationship management (CRM) decision, it’s important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions. Read More

Making the Sound Choice: Avoid the Common Pitfalls When Choosing a Saas Vendor

Organizations are frequently turning to software-as-a-service (SaaS) solutions for their customer relationship management (CRM) needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. This e-book aims to help organizations make a smart CRM choice. Read More

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