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How to Capitalize on Social Networking Sites

Source: SDL Tridion
Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social networks can help you gain customer input on product and service development—and, of course, to reinforce brand messaging. Learn the four steps you can take to improve your customer experience by integrating online, off-line, and branding efforts via social networking.


Featured publications:

Trending Now: Social Learning
Source: Aberdeen Group Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow. Read More...
Improve the Collection and Distribution of Real-Time Data with Better Middleware
Source: Solace Systems Inc. Technology trends such as mobile computing, social networking and sensor networks are converging to drive an unprecedented flow of information that many companies are struggling to manage and capitalize on. Solace messaging middleware appliances can help you collect, filter, and distribute massive amounts of data more easily and cost-effectively than software-based solutions. Read More...
Is It Time for Your Organization to Embrace Social Learning?
Source: Mzinga Published On: July 16 2014 Thanks to the combination of social networking as a leading use case and the primacy of the tablet as an ultimate learning device, learning modalities are adapting. Learn more about the shift to a social learning experience. Read More...


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