How to Cook Up Some Marketing Mashups for Your Web Site

The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.
  • Written By:
  • Published On:
  • (Originally Published On:) )
 
comments powered by Disqus


Featured publications:

Usability as an ERP Selection Criteria

Enterprise resource planning (ERP) software is often criticized for being complex and difficult to use—which puts up a barrier to receiving potential benefits. Systems with integrated search functionality and Web-like interfaces can make ERP solutions easier to use. Learn how to evaluate ERP software for its usability, so you can avoid investing in platforms that aren’t evolved toward usable and efficient interfaces.
  • Written By:
  • Published On:

Troubleshooting Remote Site Networks—Best Practices

Management and remote site employees expect the same level of network service as the headquarters site. However, when IT staff are faced with limited resources to support remote site networks, often the applications, services and performance at those sites are not as robust as the headquarters site. See how to deliver a high level of network service at remote sites using best practices outlined in this white paper.
  • Written By:
  • Published On:

Stepping Up to the Challenge: CMO Insights from the Global C-suite Study

This IBM Institute for Business Value report, based on the responses from a survey of 524 CMOs, focuses on how CMOs are helping their enterprises become more “customer-activated.” Very few CMOs have made much progress in building a robust digital marketing capability. CMOs told us there are three prerequisites to being able to do this: using data analytics to get a much deeper understanding of customers, individually as well as collectively; designing rewarding customer experiences; and capitalizing on new technologies to provide those experiences smartly and efficiently.
  • Written By:
  • Published On:

You may also be interested in these related documents:

BI State of the Market Report

  • Source:
IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the information that they receive. Learn how business intelligence (BI) 2.0—also known as collaborative BI—is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers.
  • Written By:
  • Published On: March 26 2009

Mashups and Pervasive BI

In the world of Web-based business intelligence (BI), mashups combine two or more data sources in a single feature. Mashups are among the innovations that help spread BI wider and deeper across organizations. Known as “pervasive BI,” this concept hinges on offering features and applications that blend with—and navigate like—the familiar Web browser. Find out how pervasive BI can help your organization today.
  • Written By:
  • Published On:

How to Convert Web Site Visitors into Leads for Efficient, Successful Prospecting

The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail marketing solutions provide useful data, they do nothing to capture leads. If there was a service that could prospect all your web site visitors, would you use it? Find out how LEADSExplorer is helping businesses convert their web visitors into potential leads.
  • Written By:
  • Published On: