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How to Create a Unique Shopping Experience, Part 1: Understanding the Customer

Source: The Economist
To customers bombarded with so many products and experiences, it is the brave retailer who can claim to offer anything unique by way of intelligent merchandising or customer service. So how do retailers try to hook customers with fresh, unusual, and relevant shopping experiences? Learn about the results of a global survey of 180 senior retail execs, looking at three aspects of merchandisers’ relationships with customers.


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