How to Create a Unique Shopping Experience, Part 2: Anticipating the Customer

  • Source: The Economist
  • Written By:
  • Published:
  • (Originally Published On:) )
In the face of increasing global competition, a retail company can remain visible only if it provides a differentiated shopping experience for customers. The majority of retailers, however, are still struggling with inadequate technology and the difficulty of hiring and training competent in-store salespeople. Discover the strategies other retailers are using to anticipate customer needs and improve customer satisfaction.

Featured Software Research:

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Reverse Logistics for Service

  • Source: IFS
  • Written By:
  • Published:
Reverse logistics management for service requires specialized software that accounts for many transactions and processes unique to installed base support. By implementing a configurable solution that automates the end-to-end reverse logistics cycle, service organizations can increase productivity, improve the customer experience, and significantly reduce costs. Find out more. Read More

You may also be interested in these related documents:

Grocer Moves Shopping to the Palm of Customers’ Hands

The biggest financial benefit of an integrated information technology (IT) platform and architecture is not only that it improves the productivity of an organization’s IT infrastructure but also that the platform improves the experience of the customer. This report reviews a case where strong customer experience led to competitive differentiation. Read More

Telecom Re-invention: Optimizing the Online Customer Experience

As networks, devices, and media converge, telecom companies have increasingly complex catalogs of products and services on offer to customers who are, in turn, becoming more aware that they can switch to other providers. These companies need to find ways to effectively and consistently engage with customers to optimize the entire sales experience and capitalize on competing influences rather than losing out to them. Read More

How to Create a Unique Shopping Experience, Part 3: Inspiring the Customer

  • Source: The Economist
  • Written By:
  • Published:
Customer buying decisions are often affected by “inspiration”—an emotional state that separates a casual browser from an engaged customer. Successful retail merchandisers select products and promote them in ways that lure prospects into the selling environment. But what are the elements of an ideal selling environment? How can you create one? And how can you tell if it’s working? Learn more about how to inspire customers. Read More
 
comments powered by Disqus