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How to Create a Unique Shopping Experience, Part 2: Anticipating the Customer

Source: The Economist
In the face of increasing global competition, a retail company can remain visible only if it provides a differentiated shopping experience for customers. The majority of retailers, however, are still struggling with inadequate technology and the difficulty of hiring and training competent in-store salespeople. Discover the strategies other retailers are using to anticipate customer needs and improve customer satisfaction.


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How to Create a Unique Shopping Experience, Part 3: Inspiring the Customer
Source: The Economist Customer buying decisions are often affected by “inspiration”—an emotional state that separates a casual browser from an engaged customer. Successful retail merchandisers select products and promote them in ways that lure prospects into the selling environment. But what are the elements of an ideal selling environment? How can you create one? And how can you tell if it’s working? Learn more about how to inspire customers. Read More...
How to Create a Unique Shopping Experience, Part 1: Understanding the Customer
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Retail Today: Understand. Anticipate. Inspire.
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