How to Create a Unique Shopping Experience, Part 3: Inspiring the Customer

  • Source: The Economist
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Customer buying decisions are often affected by “inspiration”—an emotional state that separates a casual browser from an engaged customer. Successful retail merchandisers select products and promote them in ways that lure prospects into the selling environment. But what are the elements of an ideal selling environment? How can you create one? And how can you tell if it’s working? Learn more about how to inspire customers.

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The Analytics Experience

  • Source: IBM
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  • Published: June 3 2013
The customer is king. Learn how analytics can help with the royal treatment. Read More

11 Criteria for Selecting the Best ERP System Replacement

An enterprise resource planning (ERP) system is your information backbone, reaching into all areas of your business and value chain. That’s why replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner. And since your long-term business strategy will shape your selection, it’s critical that your ERP provider be part of your vision. Read More

Reverse Logistics for Service

  • Source: IFS
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Reverse logistics management for service requires specialized software that accounts for many transactions and processes unique to installed base support. By implementing a configurable solution that automates the end-to-end reverse logistics cycle, service organizations can increase productivity, improve the customer experience, and significantly reduce costs. Find out more. Read More

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Customers Are Ready For Mobile Commerce, But Are Retailers Ready?

Mobile device interfaces can enhance customer engagement by providing services such as pricing information and user review facilities. The upward trend in the sale of smartphones further validates the importance of creating retail mobile solutions. By leveraging the potential of mobile commerce, retailers can unify the customer experience across channels and better understand customer behavior through analytics. In this context, retailers have started to develop sophisticated mobile platforms that... Read More

How to Create a Unique Shopping Experience, Part 2: Anticipating the Customer

  • Source: The Economist
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In the face of increasing global competition, a retail company can remain visible only if it provides a differentiated shopping experience for customers. The majority of retailers, however, are still struggling with inadequate technology and the difficulty of hiring and training competent in-store salespeople. Discover the strategies other retailers are using to anticipate customer needs and improve customer satisfaction. Read More

How to Create a Unique Shopping Experience, Part 1: Understanding the Customer

  • Source: The Economist
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To customers bombarded with so many products and experiences, it is the brave retailer who can claim to offer anything unique by way of intelligent merchandising or customer service. So how do retailers try to hook customers with fresh, unusual, and relevant shopping experiences? Learn about the results of a global survey of 180 senior retail execs, looking at three aspects of merchandisers’ relationships with customers. Read More
 
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