How to Make Marketing Integration a Whole Lot Easier

  • Source: SDL Tridion
  • Written By:
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  • (Originally Published On:) )
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers.

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

TEC 2015 Cloud BI and Analytics Buyer's Guide

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  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, “cloud computing” is perhaps the biggest trend in the recent history of the information technology (IT) industry. Having emerged as the ultimate software delivery platform paradigm, cloud computing has dramatically impacted not only the IT industry, but also the way business is conducted. It has accelerated the emergence of highly innovative business intelligence (BI) and business analytics offerings while boosting the evolution and radical adaptation of existing... Read More

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How to Lead Your Organization on the Best Path to Performance Improvement (Webcast Transcript)

Companies require an agile enterprise performance management (EPM) strategy to ensure they have information to support effective decisions. The more information companies generate, the more they need software that places the information in the right context and optimizes the decision-support process. Learn to identify software that can help your organization find the best path to continual performance improvement. Read More

Data, Data Everywhere: A Special Report on Managing Information

  • Source: The Economist
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  • Source: IBS
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