How to Sell Management on a New CRM Solution

  • Source: InsideCRM
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CRM solutions can help small and midsize companies manage the myriad ways they interact with customers—from marketing to new and potential customers to improving their customer support. These solutions integrate new social and collaboration tools, making it easier to connect with customers, and are available via the cloud, making CRM more affordable for smaller companies. Know all the reasons you need a CRM solution.

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7 Signs You Need Advanced Analytics for Salesforce.com (or Any CRM)

  • Source: Birst
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Customer relationship management (CRM) applications provide reports and dashboards, but if you rely on the built-in analytic capabilities of CRM, you’re not extracting the true value of the information in your CRM system. You need robust, easy-to-access analytics embedded right in your CRM solution. Download this white paper for seven signs that you are not operating efficiently.  Read More

10 Critical Sales Management Reports (That Salesforce.com Can't Generate and 10 Reasons to Care)

  • Source: Birst
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In the current economy, the only way for sales organizations to deliver the expected results is through better, more consistent decision-making. Learn how one solution enables sales organizations to realize the full potential of their customer relationship management (CRM) data—and drive their sales teams to realize their full potential. Here is a list of 10 of the most important ways that Birst provides actionable, impactful insight that other CRM providers cannot. Read More

CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

When making a customer relationship management (CRM) decision, it’s important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions. Read More

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How to Sell Management on a New ERP System

Enterprise resource planning systems (ERP) systems have become more accessible to midsize and smaller companies. Standard features have matured, and systems have become easier to deploy and use. But some companies are struggling to support legacy ERP solutions that haven’t kept pace with new technologies. If you’re looking to make the case for an upgrade, use this checklist to sell your management on a new ERP system. Read More

Using CRM to Sell More

When considering a customer relationship management (CRM) solution, it’s critical to understand the needs of your sales team. All too often, CRM applications have too much depth and complexity—and as a result, they fall into disuse. Some features may actually increase the effort of your sales people to close a sale. However, you can implement a CRM implementation that fits the needs of your sales team. Find out how. Read More

How to Embrace CRM and Make it Succeed in Your Organization

Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability. Read More
 
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