Home
 > Research and Reports > White Papers > IT Sales Lead Generation: Understanding the Complex S...

IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry

Source: Technology Sales Leads (TSL Marketing)
The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.


Featured publications:

Selecting ERP for Oil and Gas Industry Contractors and Vendors
Source: IFS Suppliers to the oil and gas industry are under more pressure than ever before to increase quality, collaborate closely with the customer, and take on more project risk. Learn how enterprise resource planning (ERP) helps engineers procure construction companies, equipment fabricators, and service providers to meet the new demands from oil and gas companies. Download this white paper to learn more. Read More...
The New Measures of Sales Success
Source: Salesforce.com A number of technology-driven changes to the status quo are just now beginning to converge and make possible entirely new ways of selling. At the same time, the habits and expectations of customers are changing as well, in ways that will require all companies to radically rethink how they market and sell their products and services. This white paper offers you a fast yet thorough look at the key factors that are determining the future of the sales function. Read More...
SpringCM and SteelBrick Partner to Accelerate Sales Cycles
Written By: Predrag Jakovljevic Published On: April 24 2014 At the Salesforce1 World Tour event in Chicago, SpringCM, a content cloud services provider, and SteelBrick, a provider of easy-to-use configure, price, quote (CPQ) apps for salesforce.com customers, announced the delivery of an integrated application that aims to accelerate quote-to-cash sales cycles. Read More...


You may also be interested in these related documents:

Best Practices of the Best-run Sales Organizations: Sales Opportunity Blueprinting
Source: SAP To move your sales team to the next level, you need to find answers to several questions. For example: How do you determine which customers provide the best opportunity for a successful sale? Can you develop and present a comprehensive view of your value position to a prospect? What is the role of IT in driving a best-run sales organization? Find out how leading companies have answered these questions—and how they excel. Read More...
How to Outsell the Competition: The Benchmarking Edge for Successful Sales Execution
Source: NetSuite Benchmarking is a process where companies compare their performance over time against their competition. In doing so, they can identify where their strengths lie and where improvement may be needed. The point of benchmarking is to focus on areas that will yield the best return. For companies to succeed in their benchmarking efforts and gain a sustained competitive advantage, five key steps should be considered. Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
Source: Vtrenz Inc. For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More...

 
comments powered by Disqus



Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others

©2014 Technology Evaluation Centers Inc. All rights reserved.