Implementing Customer, Product, and Channel Profitability Analytics

  • Source: SAP
  • Written By:
  • Published:
  • (Originally Published On:) )
To be reliable, cost and profitability analysis must be underpinned with an activity-driven view of how an organization’s products, customers, and channels consume resources and incur costs. However, activity-based costing (ABC) contributes to more reliable customer, product, and channel profitability analysis. In fact, without this foundation, such analyses are critically flawed, and can result in inappropriate decisions and choices.

Featured Software Research:

TEC 2015 Cloud BI and Analytics Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, “cloud computing” is perhaps the biggest trend in the recent history of the information technology (IT) industry. Having emerged as the ultimate software delivery platform paradigm, cloud computing has dramatically impacted not only the IT industry, but also the way business is conducted. It has accelerated the emergence of highly innovative business intelligence (BI) and business analytics offerings while boosting the evolution and radical adaptation of existing... Read More

SWOT Assessment: SugarCRM

  • Source: Ovum
  • Written By:
  • Published: January 7 2015
The latest release of SugarCRM’s flagship product provides new tools to build customer relationships. Read an in-depth analysis of SugarCRM’s aiming to help companies execute their customer-facing initiatives. Read More

You may also be interested in these related documents:

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis

  • Source: SAP
  • Written By:
  • Published:
An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change. Read More

From QuickBooks to ERP: A Road Map for Growing Small Businesses

The basic spreadsheet and accounting programs you’ve relied on ’til now won’t help your growing business eliminate decision-making bottlenecks, reduce IT costs, increase productivity, or improve the customer experience. To do all that requires an enterprise-wide, integrated software system. Learn how an integrated system can help take your business to the next level, and how to ensure you get the right system for you. Read More

Turn the Internet into a Strategic Sales and Interaction Channel

  • Source: SAP
  • Written By:
  • Published:
With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you. Read More
 
comments powered by Disqus