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Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation

Source: Engagement Systems
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution.


Featured publications:

Infor ERP SyteLine CRM
Source: Infor Infor CRM for SyteLine is a web-based customer relationship management application that provides sales force automation, marketing, quote, order, and support management. Infor CRM is built specifically for mid-market manufacturers that need to manage the entire customer process from lead origination through order placement and customer service. With tight integrationto SyteLine, CRM provides a connection between front- and back-office. CRM streamlines sales and customer services processes, decreasing the cost of sales and cost to server.   Read More...
Oracle Rolls Out Configure, Price, and Quote Enhancements for CPQ Cloud
Written By: Ted Rohm Published On: April 16 2014 Oracle announces new capabilities and features of its Oracle CPQ (configure, price, quote) Cloud solution that significantly enhance customers' sales force performance. Read More...
Customer Relationship Management (CRM)
Source: Technology Evaluation Centers Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. Read More...


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Sage Saleslogix Guidebook
Source: Sage If you’ve already implemented Sage Saleslogix for your customer relationship management (CRM) process and CRM analytics needs, this guidebook can help you achieve more value. And if you’re considering Saleslogix for your new CRM solution, you’ll learn best practices, including how to integrate and customize; how to move from sales to support, service, and marketing; and how to think strategically about training. Read More...
Six Success Factors for Building a Best-run Marketing Organization
Source: SAP To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes. Read More...
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
Source: Vtrenz Inc. For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process. Read More...

 
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