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Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation

Source: Engagement Systems
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution.


Featured publications:

Top 10 Features Small and Medium Businesses Should Seek in a CRM Solution
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