Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation

Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution.

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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Providing Integrated Solutions Through the Life Cycle of Project-based Businesses

  • Source:
  • Written By: Raluca Druta
  • Published: November 7 2014
Zavanti offers an end-to-end suite of solutions for the real estate, construction (property owners, developers, builders), and professional services verticals, as well as a series of implementation services including consulting and project management. In this report, TEC analyst Raluca Druta spotlights Zavanti, and outlines how the company's integrated suite of solutions helps property developers with their projects at each and every stage of the project life cycle.  Read More

Drive More Valuable Customer Experience With Proactive Engagement Across the Life Cycle

Businesses today are struggling with ways to create a personalized, transparent customer experience where all interaction channels work seamlessly together. It can be tricky to seize every revenue opportunity while delivering consistent service anywhere, anytime.

As competitive pressures mount, companies must meet the rising demands of their customers with fewer resources, limited budgets, and older technology that doesn’t really do it all in a do-it-all world. To differentiate your business,... Read More

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Sage Saleslogix Guidebook

If you’ve already implemented Sage Saleslogix for your customer relationship management (CRM) process and CRM analytics needs, this guidebook can help you achieve more value. And if you’re considering Saleslogix for your new CRM solution, you’ll learn best practices, including how to integrate and customize; how to move from sales to support, service, and marketing; and how to think strategically about training. Read More

Six Success Factors for Building a Best-run Marketing Organization

  • Source: SAP
  • Written By:
  • Published:
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes. Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results

For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process. Read More
 
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