Home
 > Research and Reports > White Papers > Improving Customer Experience with In-store Mobility ...

Improving Customer Experience with In-store Mobility Technology: Converging Physical and Digital Selling into a Seamless, Cohesive Experience

Source: hybris AG
A superior user experience is created when the digital and physical worlds are connected. This paper describes how a comprehensive mobile point-of-sale (POS) system can serve as the glue that holds together all of the different tangible and digital channels used today by retailers—but within the walls of a physical shopping location. A well-conceived in-store mobility strategy can take advantage of the personalization features of online digital channels, scan and research features of mobile channels, special discounts offered on social channels, and instantly accessible inventory of physical storefronts.


Featured publications:

4 Steps to Choosing the Right Device for Field Service Mobility
Source: IFS Choosing the right device for field service management needs is not easy. This white paper will guide you through the different factors, including your organization’s technology outlook, how a customer’s perceptions of you might be affected by the device, and how the hardware features make your employees more efficient. Know the four steps to consider for choosing the right device for your field service mobility needs. Read More...
TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises
Published On: March 28 2013 Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business. Read More...
Five Steps to Improving Business Performance Through Customer Intimacy
Source: IBM Customer intimacy has become an essential driver for company success. In this white paper from IBM Business Analytics, you’ll learn how customer intimacy can be implemented at your organization in five practical steps. Read More...


You may also be interested in these related documents:

Successful Digital Signage Contingent on Aligning Powerful Technology with Sound Business Strategy
Source: Omnivex Corporation There's a lot of excitement about digital signage and its potential. Companies see the possibilities for increased revenues, reduced costs, and healthier customer and employee relationships. But the actual displays are only a small part of the equation. A digital signage system won't transform your business without a sound strategy and the right technology behind it. Here are four principles to consider before deploying a digital signage platform. Read More...
Take the Direct Road to Success with Seamless DSD
Source: SAP The future, they say, is demand-driven. Not having the data you need to forecast your supply and demand processes means you’re in the slow lane toward a successful future. But if you already know store information is vital to your supply chain, you’re halfway there. Go the distance: learn how direct store delivery (DSD) solutions can give your consumer package goods (CPG) company more control over supply chain processes. Read More...
2012 State of B2B E-commerce
Source: hybris AG As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of use, mobility, and consumerization of technology has increased customer demand for curated and personalized experiences, whether it is business or consumer commerce. But the biggest gap in meeting these demands is in the B2B marketplace. Download this report to learn more. Read More...

 
comments powered by Disqus



Recent Searches
Others A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

©2014 Technology Evaluation Centers Inc. All rights reserved.