Improving Customer Experience with In-store Mobility Technology: Converging Physical and Digital Selling into a Seamless, Cohesive Experience

A superior user experience is created when the digital and physical worlds are connected. This paper describes how a comprehensive mobile point-of-sale (POS) system can serve as the glue that holds together all of the different tangible and digital channels used today by retailers—but within the walls of a physical shopping location. A well-conceived in-store mobility strategy can take advantage of the personalization features of online digital channels, scan and research features of mobile channels, special discounts offered on social channels, and instantly accessible inventory of physical storefronts.
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4 Steps to Choosing the Right Device for Field Service Mobility

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Choosing the right device for field service management needs is not easy. This white paper will guide you through the different factors, including your organization’s technology outlook, how a customer’s perceptions of you might be affected by the device, and how the hardware features make your employees more efficient. Know the four steps to consider for choosing the right device for your field service mobility needs. Read More

TEC 2013 CRM Buyer's Guide for Medium and Large Enterprises

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Great customer service is the best (some say the only) way to truly stand out from the competition. CRM vendors are helping companies rise to the challenge with new tools for building and measuring relationships. In the 2013 TEC CRM Buyer’s Guide, analyst Raluca Druta walks you through the latest CRM developments and looks at how trends like customer experience management, mobility, and social media integration are changing the way companies do business. Read More

Five Steps to Improving Business Performance Through Customer Intimacy

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Customer intimacy has become an essential driver for company success. In this white paper from IBM Business Analytics, you’ll learn how customer intimacy can be implemented at your organization in five practical steps. Read More

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